Custom Pet Clothing in India | Wrap in Fur – Dresses That Tell a Story

Dresses That Tell a Story of Love — The Heart Behind Wrap in Fur’s Designs

At the heart of pet fashion lies more than just fabric and stitching — it’s a story of love, care, and companionship. This is exactly what is captured beautifully in a recent feature about Wrap in Fur, the innovative pet clothing brand gaining attention for its unique approach to designing outfits for furry friends.

Based in Noida, Uttar Pradesh, Wrap in Fur was founded by Chinmaye, a pet parent with a passion for design and a deep love for her own Beagle name Tuktuk. Frustrated by the lack of well-fitting, stylish options for her pup and dissatisfied with the limited customization offered in the market, he decided to take matters into his own hands — and in doing so, transformed his personal project into a successful business.

A Personal Beginning with a Purpose

What started as a way to outfit Tuktuk quickly became a mission: to create beautifully customized pet clothing that celebrates the personality of each pet. Srinmai observed that many pet owners struggle with finding outfits that fit properly, offer easy adjustments, or reflect the individual character of their pets. Leveraging his design skills and a solution-oriented mindset, he set out to fill this gap.

Since its launch in 2020, Wrap in Fur has designed and crafted outfits for over 15,000 pets — from small breeds like shih tzu and Beagle to larger pups — tailoring every garment according to exact measurements and owner preferences. 

Crafting Memories Through Design

Wrap in Fur goes beyond standard pet apparel by adding thoughtful details that make each piece memorable. Custom embroidery, including pets’ names and unique motifs, makes these outfits more than just clothes — they become keepsakes that celebrate special bonds.

The brand expertly blends everyday wear with celebratory designs, offering:

• Comfortable everyday gowns and coats

• Festive outfits for holidays like Diwali, Christmas, Holi, Ramzan and more

• Traditional cultural attire for major festivals

• Coordinated outfits for weddings and family celebrations, matching pets to the event theme or color palette

These bespoke creations allow pets to shine alongside their humans during celebrations, making every moment together even more special.

More Than Fashion — A Story of Love

Wrap in Fur’s journey highlights how clothing can express love and connection. Each tailored piece tells a story — not just of style, but of the joy, pride, and affection owners feel for their pets. Through creative design and heartfelt attention to detail, Wrap in Fur ensures that pets don’t just wear outfits… they wear stories.