WRAPINFUR

Privacy Policy

Last Updated: 17 October 2026

1. Introduction

Wrap In Fur Pet Care (OPC) Private Limited (“WrapInFur”, “Company”, “we”, “us”, or “our”) operates the WrapInFur mobile application (“App”), website www.wrapinfur.com, and related digital services (collectively, the “Services”).

This Privacy Policy explains how we collect, access, use, store, protect, disclose and otherwise process information when you use our App or Services.

We respect your privacy and are committed to handling your personal information responsibly and transparently.

By using the App or Services, you acknowledge that you have read and understood this Privacy Policy.

2. Applicability

This Privacy Policy applies to information collected through:

  • The WrapInFur mobile application
  • www.wrapinfur.com
  • Your WrapInFur customer account
  • Orders and transactions placed through WrapInFur
  • Customer support interactions
  • AI-powered features, including “See It on My Dog” / Virtual Try-On
  • Loyalty, rewards, offers and promotional features
  • Other digital services operated by WrapInFur

This Privacy Policy does not govern the privacy practices of third-party websites, applications or services that we do not control. Such third parties may have their own privacy policies.

3. Eligibility

The App and Services are intended for users who are legally capable of entering into contracts under applicable law.

If you are under the applicable age of majority, you should use the Services only with the involvement and consent of your parent or legal guardian where required by applicable law.

We do not knowingly seek to collect personal information from children for independent account creation.

4. Information We Collect

We collect only information that is reasonably necessary to provide, maintain, secure and improve our Services.

The information we may collect includes the following.

4.1 Account and Contact Information

When you create or access a WrapInFur account, we may collect:

  • Full name
  • Email address
  • Shopify customer/account identifier
  • Account authentication information
  • Login and OTP-related information
  • Communication preferences

For OTP-based authentication, we may process your mobile number and/or email address to verify your identity and securely provide account access.

4.2 Order and Delivery Information

When you place an order, we may collect:

  • Name
  • Mobile number
  • Email address
  • Shipping address
  • Billing address
  • City, state and postal code
  • Order details
  • Product and variant information
  • Customisation information
  • Delivery and tracking information
  • Exchange or support information

This information is used to process, fulfil, deliver and support your order.

4.3 Payment Information

When you make a payment, payment-related information may be processed by our payment service providers.

We may receive information necessary to identify and reconcile a transaction, such as:

  • Payment status
  • Transaction/reference ID
  • Order ID
  • Payment method
  • Amount
  • Refund status

We do not intend to store complete card numbers, CVV numbers, UPI PINs or banking passwords on our own systems.

Payment information is handled through applicable payment gateways and financial service providers.

4.4 Pet Information

To provide pet-related services, we may process information you voluntarily provide about your pet, such as:

  • Weight
  • Neck measurement
  • Chest measurement
  • Body length
  • Size information
  • Harness measurements
  • Product customisation information
  • Other information you provide for sizing or personalisation

This information is used to provide features such as Size Finder, pet personalisation, product recommendations and related services.

4.5 Wishlist, Rewards and AI Credits

When you use your account, we may also process:

  • Wishlist items
  • Rewards and loyalty information
  • AI Try-On credit balance and related transaction records
  • Notification preferences and push notification identifiers

This information is used to provide the corresponding App features.

5. Pet Photos and AI Virtual Try-On

WrapInFur provides an optional AI-powered feature such as “See It on My Dog” / Virtual Try-On.

If you choose to use this feature, you may upload a photograph of your pet.

The photo may be:

1. Selected or captured from your device.

2. Uploaded to our storage infrastructure.

3. Associated with the selected product.

4. Processed by our AI service provider to generate a virtual try-on result.

5. Returned to the App for display.

The AI Try-On feature may process:

  • Your uploaded pet photograph
  • Selected product information
  • Product image
  • AI generation identifiers and technical processing information

We use this information only to provide the requested AI Try-On functionality and related technical support.

AI-generated results are visual previews only and may not accurately represent the exact fit, colour, size, fabric or final appearance of a product.

You should rely on the applicable product description, measurements and size guide when selecting a product.

6. Camera and Photo Access

The App may request access to your camera or photos/media when required for features such as:

  • Capturing a pet photograph
  • Selecting an existing pet photograph
  • Uploading images for AI Try-On
  • Uploading images for customer support or other user-requested features

Camera or photo access is not required for ordinary browsing or shopping functionality.

You can manage these permissions through your device settings.

If you deny the relevant permission, certain image-based features may not be available.

7. Device and Technical Information

When you use the App, certain technical information may be automatically processed, depending on your device, operating system and enabled services.

This may include:

  • Device model
  • Operating system and version
  • App version
  • IP address
  • Device identifiers or app identifiers
  • Network information
  • Crash and diagnostic information
  • Session information
  • Push notification identifiers
  • Technical logs
  • Approximate usage information

We use this information to:

  • Keep the App functioning
  • Diagnose crashes and technical problems
  • Improve performance
  • Maintain security
  • Prevent misuse and fraud
  • Deliver notifications
  • Understand general App usage
  • Improve our Services

We do not require continuous precise location access for ordinary shopping functionality.

8. How We Use Your Information

We may use information collected through the App and Services to:

Account Management

  • Create and manage your account
  • Authenticate your identity
  • Send OTPs
  • Maintain your customer profile
  • Synchronise your account with our commerce platform

Orders and Purchases

  • Process orders
  • Process payments
  • Arrange shipping and delivery
  • Provide order tracking
  • Process exchanges/refunds where applicable
  • Provide customer support

Product Experience

  • Provide size recommendations
  • Store pet preferences
  • Provide customisation services
  • Improve product recommendations
  • Provide Wishlist and related features

AI Try-On

  • Upload and process pet photographs
  • Generate virtual product previews
  • Display AI results
  • Maintain technical records necessary to operate the feature

Communications

We may contact you through email, SMS, push notifications, in-app notifications, telephone or other permitted communication channels.

These communications may relate to OTP authentication, orders, payments, shipping, exchanges, account activity, security, service updates and promotional offers where permitted.

Transactional and security communications may still be sent even if you opt out of promotional communications.

Security and Fraud Prevention

We may process information to detect suspicious activity, prevent fraud, protect accounts, protect payment and ordering systems, investigate misuse and enforce our terms and policies.

Service Improvement

We may use aggregated or de-identified information to analyse usage trends, improve the App, improve product discovery, diagnose technical problems and improve customer experience.

9. Shopify and Customer Account Information

Our commerce platform uses Shopify and related Shopify services to support our online store and customer accounts.

When you create an account, place an order or interact with our commerce services, information may be exchanged between the App, our backend systems and Shopify as necessary to provide the Services.

This may include:

  • Shopify customer identifier
  • Name
  • Email
  • Mobile number
  • Address
  • Order information
  • Product information
  • Account information

We use this information for account management, order processing, customer support and related commerce functionality.

10. Payment Service Providers

Payments may be processed through third-party payment providers such as Razorpay and other payment methods made available by WrapInFur.

Payment providers may independently process payment-related information in accordance with their own privacy policies and applicable laws.

WrapInFur does not require your banking password, UPI PIN or complete card credentials for storage in our own systems.

11. Third-Party Service Providers

To operate our App and Services, we may use trusted third-party technology and service providers.

Depending on the feature used, these may include providers for:

  • E-commerce and order management — Shopify
  • Cloud database/storage — Supabase
  • Payment processing — Razorpay
  • AI image processing — Genlook or another AI provider used for the Try-On feature
  • Email delivery — Resend or another email service provider
  • SMS/OTP delivery — our configured SMS/OTP provider
  • Push notifications — Firebase/Google notification infrastructure, where enabled
  • Hosting, infrastructure, analytics, security and technical services

These providers may process information on our behalf only to the extent reasonably necessary to provide their services.

We do not sell or rent your personal information to third parties for their independent sale of personal information.

12. AI Service Providers

When you voluntarily use AI-powered features, certain information may be transmitted to our AI technology provider for processing.

For Virtual Try-On, this may include your uploaded pet image and selected product information.

AI service providers may process such information according to their applicable service terms and privacy practices.

We do not use your pet photograph for unrelated purposes without an appropriate legal basis or your permission where required.

13. Data Sharing and Disclosure

We may disclose information to the following categories of recipients:

Service Providers

Technology providers, hosting providers, payment processors, shipping providers, communication providers, AI providers and other vendors who help us operate our Services.

Business Partners

Where necessary to fulfil a transaction or provide a requested service.

Legal and Regulatory Authorities

Where disclosure is required or permitted by applicable law, regulation, legal process or governmental request.

Fraud and Security

Where reasonably necessary to investigate fraud, abuse, security incidents or unlawful activity.

Corporate Transactions

If WrapInFur is involved in a merger, acquisition, restructuring, financing, sale of assets or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

With Your Direction or Consent

Where you specifically request or authorize us to share information.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing our Services
  • Maintaining your account
  • Completing transactions
  • Customer support
  • Fraud prevention
  • Security
  • Resolving disputes
  • Maintaining business and financial records
  • Complying with legal or regulatory obligations

When information is no longer required, we may delete, anonymise or securely dispose of it, subject to applicable legal, regulatory, accounting, fraud-prevention or dispute-resolution requirements.

AI Try-On Images

Pet photographs uploaded for AI Try-On are processed for the requested feature and may be retained for a limited period where necessary for technical operation, security, support or legal requirements.

Where operationally feasible, temporary images and processing data should be deleted or anonymised after the relevant processing purpose is completed.

15. Account Deletion

You can delete your WrapInFur account and associated personal information at any time in either of the following ways:

In the App

  • Open the WrapInFur App and log in
  • Go to My Account
  • In the Account section, tap Delete Account and confirm

Your account is deleted immediately after you confirm.

Online (without the App)

If you have uninstalled the App or cannot log in, you can submit a deletion request at https://wrapinfur.com/pages/delete-account using the email address associated with your account. We will process verified requests within 7 days.

You may also email us as described in Section 26.

What is deleted

When your account is deleted, we delete or anonymise the following from our active systems:

  • Your name, email address and phone number
  • Saved addresses
  • Wishlist, rewards and AI Try-On credit information
  • Notification identifiers
  • Your account login access

What may be retained

Certain information may need to be retained, in anonymised form where possible, for legitimate purposes, including:

  • Order, invoice and payment records required for tax and accounting compliance
  • Fraud prevention
  • Security
  • Dispute resolution
  • Enforcement of legal rights

Retained information is kept only for the period required by applicable law or reasonably necessary for these purposes, and is no longer linked to your account in the App.

Account deletion is permanent and cannot be undone. You may create a new account at any time, but previously held credits and rewards cannot be restored.

16. Your Privacy Choices and Rights

Subject to applicable law, you may have rights to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Withdraw consent where processing is based on consent
  • Request information about how your information is processed
  • Opt out of promotional communications
  • Request account deletion
  • Raise a privacy-related complaint

Some information may need to be retained to fulfil legal or contractual obligations.

To exercise your rights, contact us using the details provided below.

17. Promotional Communications

We may send promotional communications about:

  • New products
  • Offers
  • Discounts
  • Collections
  • Loyalty/reward programs
  • Special events
  • Pet-related products and services

You may opt out of promotional communications through available unsubscribe mechanisms or by contacting us.

Opting out of marketing communications will not necessarily stop essential transactional or security communications, such as OTPs, order confirmations, payment notifications or important account messages.

18. Push Notifications

If you enable push notifications, we may send notifications relating to:

  • Orders
  • Delivery
  • Account activity
  • Offers
  • New products
  • Wishlist or similar activity
  • Loyalty/rewards
  • Other App features

You may disable push notifications through your device settings.

19. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Maintain website functionality
  • Remember preferences
  • Understand website usage
  • Improve performance
  • Support analytics
  • Provide relevant marketing where permitted

You can manage cookies through your browser settings.

Some website functionality may be affected if certain cookies are disabled.

The mobile application may use different technical mechanisms rather than browser cookies.

20. Data Security

We use reasonable technical, administrative and organisational measures intended to protect personal information against:

  • Unauthorized access
  • Unauthorized disclosure
  • Accidental loss
  • Destruction
  • Alteration
  • Misuse

Security measures may include access controls, encrypted communications, authentication mechanisms, secure cloud infrastructure and monitoring appropriate to the nature of the information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping your device, OTPs and account access information secure.

21. Third-Party Links and Services

The App or website may contain links to third-party websites, payment services, social media platforms or other services.

We are not responsible for the privacy practices, security or content of third-party services that we do not control.

We encourage you to review the privacy policies of such third parties before providing them with personal information.

22. Children's Privacy

The WrapInFur App and Services are not intended for independent use by children.

We do not knowingly collect personal information from children for independent account creation.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and take appropriate action.

23. International Data Processing

Some of our service providers or technology infrastructure may process information on servers located outside India.

Where information is transferred or processed internationally, we will take reasonable steps required by applicable law to protect the information and use appropriate contractual or technical safeguards where applicable.

24. Data Breach and Security Incidents

If we become aware of a security incident involving personal information, we will assess the incident and take appropriate measures as required by applicable law, including notification to affected users or authorities where legally required.

25. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our Services
  • Changes in technology
  • Changes in data practices
  • Changes in applicable law
  • Changes in third-party service providers

The latest version will be published with an updated “Last Updated” date.

If we make material changes, we may provide additional notice where required by applicable law.

26. Grievance and Privacy Contact

For privacy questions, data requests, account deletion requests or complaints, you may contact:

Wrap In Fur Pet Care (OPC) Private Limited

Email: wrapinfur@gmail.com

Website: www.wrapinfur.com

For account deletion requests, you can use the in-App Delete Account option or the web page at https://wrapinfur.com/pages/delete-account. If you prefer to email us, please clearly mention:

Subject: Account Deletion Request

and provide the email address or mobile number associated with your WrapInFur account.

We may request reasonable information to verify the identity of the person making the request before processing it.

27. Consent

By using the WrapInFur App or Services, you acknowledge that you have read this Privacy Policy.

Where applicable law requires consent for a particular processing activity, we will obtain consent through an appropriate mechanism.

You may withdraw consent where permitted by law; however, withdrawal may affect our ability to provide certain optional features.

28. B2B / Business Customer Services

WrapInFur may provide a separate B2B / business purchasing flow for eligible business customers. B2B services are separate from ordinary consumer (B2C) shopping functionality. Where a customer chooses to use the B2B service, we may collect and process business and verification information required to establish and operate the B2B account.

B2B information may include:

  • Business / legal entity name
  • GSTIN and GST-related verification information
  • GST registration or verification details submitted for business verification
  • Business address, billing address and other business contact information
  • Authorised contact person's name, mobile number and email address
  • B2B customer/account identifier and account status
  • B2B cart, selected products, quantities, pricing and applicable business benefits
  • B2B order details, invoices, payment/transaction details, shipping and delivery information
  • Customer support, verification and communication records relating to the B2B account

B2B verification and purchasing flow:

  • A customer chooses the B2B/business option and submits the required business details.
  • The customer provides the GSTIN and other required business information for verification.
  • WrapInFur may verify the submitted GSTIN/business information using its configured verification process or service providers.
  • If the business verification is approved, the customer's account may be enabled for the applicable B2B purchasing functionality.
  • The approved B2B customer may access applicable B2B products, pricing or benefits and add eligible products to a B2B cart.
  • The B2B cart may contain product, variant, quantity, pricing and applicable business-benefit information before checkout.
  • When the customer places a B2B order, the relevant order, billing, shipping, payment and transaction information may be processed through WrapInFur's commerce and backend systems.
  • B2B order information may then be used for order processing, invoicing, fulfilment, delivery, tracking, customer support, account management and applicable business-service communication.

GSTIN and business verification information is used for business verification and administration of the B2B service. It may also be associated with the relevant B2B customer account and B2B orders where necessary to provide the service, maintain records, prevent misuse or fraud, and comply with applicable legal, tax or accounting requirements.

B2B information may be processed by relevant technology, commerce, payment, hosting, verification, logistics and other service providers where reasonably necessary to provide the B2B service. Such processing remains subject to applicable privacy, security and legal requirements.

29. Grievance and Privacy Contact (Officer Details)

For any privacy-related questions, concerns, complaints or requests, you may contact: